THE STRENGTH THROUHG JOY CAR                
 
 The vast size and ramifications of the Labor
Front which have constantly come into view in the
course of this report are perhaps most notably demonstrated by the entry of the Labor Front into the
field of automobile manufacture for the production
of the famous "people's car" which has been talked
of for several years and which now, by order of
Chancelor Hitler, is to be called the "Strength
through Joy Car." While the question of this car
perhaps lies more properly within the field of discussion of automotive experts, it nevertheless must
be treated briefly as one aspect of the activities
of Strength through Joy.
 
 "The Company for the Promotion of the People's
Car" was founded early in 1937, with a capital of
RM 50,000,000 drawn from the general funds of the
Labor Front. This company is a more or less independent body and its present connection with
the Strength through Joy organization is asserted
chiefly through the direction of the company by
Dr. Lafferentz, who is at the same time head of
Strength through Joy. The marketing of the car is
to be undertaken by the offices of the Labor Front
and of Strength through Joy.