role that has been played by the motor-cycle. It is believed, that even with the installment-paying scheme very few day laborers (whose average weekly net wage for 1937 was RM 31.2, as reported on page 43 of the semi-annual review of the REICHS-KREDIT- GESELLSHAFT, English edition, for the first half of 1938) will be able to afford a Strength through Joy car. These cars, as in the case of the motorcycle, will first be bought by the lower middle classes and the comparatively well-paid skilled worker, and then perhaps two or three years after they come into general use- say, six or seven, or even ten years from now - may eventually become available at second-hand prices to large numbers of the .every-day worker, as has occurred in the United States. It is admitted by the competent authorities that the Strength through Joy car project presents many difficulties. In particular it is realized that four years would be required before the car can be entirely paid for by a purchaser paying the lowest weekly installment, and that when the peak of production is finally reached some scheme may have to be devised to enable the lowest-paying owners to acquire new cars at shorter intervals than four years. It is understood, however, that the authorities are giving attention to this problem as well |