Text Version


 
 With respect to the clientele of Strength
through Joy, the German lower and middle classes
are disciplined, exceedingly gregarious and usually 
blissfully content with the very little that
they possess or that is offered them. Never having
had anything like Strength through Joy excursions
before, and lacking the means to tour the country by
automobile, they have developed a new delight in
travel and are willing to put up with many discomforts 
on their journeys, An additional stimulus
to travel is of course the ideal nature of Germany
as a tourist country in that variegated and beautiful 
scenic districts lie within comparatively easy
reach of each other and of the big cities and manufacturing-centers.  
Despite National Socialist attempts 
at "democratization," Class distinctions still
remain very strong in Germany, and while the worker
is told that he is being afforded the privileges of
the rich in Strength through Joy, he is left in no
doubt that these privileges are presented to him in
a form appropriate to his station, and he consequently 
does not expect many luxuries. In an individualistic 
environment a Strength through Joy movement
might possibly have to be kept free from this tinge
of "proletarianism" and be made to construct its
appeal upon the values it was capable of offering
universally, or at least on a broader basis than is
now the case in Germany.
 
JDB: EM
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