zation can perhaps best be approached through opinions obtained among the following groups: first,
the employers; secondly, private individuals and
businesses who serve Strength through Joy; and
lastly, and most important, the workers and employees themselves.
 
       Employers'Views Regarding Strength through Joy       
 
 Discussions have been held with several eraployers (including an American business man located
in Germany), in such various lines as the electrical and machine tool industries, as well as in the
department-store trade. Inasmuch as it is customary for large firms in Germany to assign one of
their directors to handle social policy, consultations have been sought with several of these directors.
 
 With almost no exceptions, universal approval
was expressed by these employers of the Strength
through Joy idea, this approval, however, ranging
from the unqualified enthusiasm of the Party-member
director, to the begrudging endorsement of the old-
line type of employer opposed to many features of
National Socialism. Several of the latter seemed
to feel that many firms in Germany with advanced
social standards had for years been giving their
workers many of the benefits of Strength through